Is Interactive Content the Future of Digital Marketing?

Posted by Marlena Chesner on Sep 15, 2021 8:00:00 AM

Interactive content is any form of interaction from the viewer. This includes calculators, quizzes, videos, pop ups, and more. The goal is to stand out among the competition, increase engagement, and promote genuine connections between the brand and the consumer. 

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Topics: digital marketing

21 (More) Digital Marketing Terms

Posted by Maia Milas on Aug 26, 2021 8:46:30 AM

In the developing world of digital marketing, some of the lingo and lexicon you observe may appear daunting or hard to understand. Forge Apollo strives to simplify the budding marketer's dictionary with 21 key terms that every digital marketer should know.

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Topics: digital marketing, web design

The State of Video Marketing in 2021

Posted by Marlena Chesner on Aug 5, 2021 7:00:00 AM

Whether on YouTube, TikTok, or a streaming service, watching videos online is a favorite pastime of people worldwide. So, it's not surprising that video continues to dominate the digital marketing landscape as well. People love video; there is just no way around it. According to Social Media Week, 78 percent of surveyed people reported watching videos online each week, with 55% percent watching videos daily. Most telling, however, is that 54% reported wanting more video content than is readily available to them. That's where video marketers step in.

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Topics: digital marketing, video production

How Home Improvement Companies Increase Sales With Digital Marketing

Posted by Marlena Chesner on Jul 19, 2021 8:51:02 AM

For decades, many home improvement companies thrived without much use of digital marketing but the tides have officially turned on the industry. Relying on traditional home shows and employing canvassing tactics are no longer effective or viable solutions for long-term growth. To be successful among a growing landscape of competitors, home improvement companies must equip themselves with a digital marketing strategy to remain relevant. 

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Topics: digital marketing, video production, Home Improvement

Lucky 21 Terms Every Marketer Needs To Know

Posted by Marlena Chesner on Jul 6, 2021 7:00:00 AM

Finding yourself lost in a sea of how-to-guides and reference blogs? Forge Apollo is here to help simplify the process with the top 21 terms every marketer needs to know along with tips to help you achieve your goals:

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Topics: digital marketing

Creating Holistic Customer Journeys

Posted by Marlena Chesner on Jun 21, 2021 7:00:00 AM

These days, consumers expect a business to deliver a seamless, personalized, and engaging experience that anticipates and meets their needs in all spheres. No longer is acquiring customers as simple as gathering leads and utilizing a one-size-fits-all marketing plan with generic messaging. Marketers are now able to drive optimal sales by employing a strategic combination of video, PPC, SEO, and email, to create a holistic 360-degree approach that meets the audience wherever they are.

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Topics: digital marketing

How Training Videos Can Help Your Company Grow

Posted by Matthew Fezza on Jun 7, 2021 8:00:00 AM

The New Era of Training Videos

Think “training video” and a VHS with a grainy image and outdated content may pop into your mind. Maybe you think about a CEO telling a joke, trying to relate to you on a personal level from a distance. Perhaps you even had to watch an agonizing 15-minute video on proper handwashing techniques. Did you fall asleep just thinking about it? 

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Topics: video production

Optimizing for Search Engines

Posted by Forge Apollo on May 25, 2021 10:00:00 AM

By the end of 2025, the internet will likely contain 175 Zettabytes of information - an amount that, if stored on DVDs, would circle the earth 222 times! With the staggering amount of data being added to the internet every day, the importance of keeping your website optimized for search algorithms increases daily. Search engine optimization is now a necessity.

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Topics: digital marketing

Three Digital Marketing Trends Your Business Needed Yesterday

Posted by Forge Apollo on May 13, 2021 6:00:00 AM

Try searching Google for digital marketing trends and thousands upon thousands of pages will pop up, each sporting a new spin on their chosen tip. It’s easy to get lost scrolling through blog posts, statistics, and case studies or to become so overwhelmed that none of the research makes it into the marketing plan. So, to make things simpler Forge Apollo narrowed down those thousands of searches into three digital marketing trends 

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Topics: digital marketing

How to Conduct a Site Health Audit and What to Look For

Posted by Forge Apollo on Apr 29, 2021 8:00:00 AM

What is a Website audit?

A site health audit is a necessary part of maintaining an effective, high-ranking website. It checks many aspects of a website, including usability, SEO, and structure. This matters because issues within the site are often penalized by Google’s ranking engine SERP, lowering the site’s visibility. The goal of a site audit is to identify and fix any errors that affect ranking.

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Topics: digital marketing