SMART Goals: What Are They and Why Do You Need Them?

Posted by Maia Milas on Apr 21, 2022 9:03:15 AM

To hit a target, you need to find the bullseye. If you don't know where to aim, how do you know which direction to shoot? Although establishing business goals may seem like a trivial task, your objectives make up the foundation of your brand. Utilizing the SMART acronym to develop and define goals across your business is one of the best ways to mold practical and attainable goals for nearly any business. 

Read More

Topics: productivity, digital marketing

10 Creative Corporate Video Ideas For Any Industry

Posted by Maia Milas on Apr 19, 2022 11:58:13 AM

 

Read More

Topics: video production, social media

5 Keys to Boosting Social Media Engagement in 2022

Posted by Maia Milas on Mar 28, 2022 5:00:00 PM

What makes you stop scrolling? More importantly, what causes you to double-tap, or better yet share, the post that made you stop? Unfortunately for marketers, the answers to these questions are constantly changing as your market and niche evolve with trends. Defining the purpose and intent behind your audience's likes, comments, and shares is critical to boosting post engagement.

Read More

Topics: social media

Forge Apollo Awarded Best Video Design Award By DesignRush

Posted by Maia Milas on Mar 10, 2022 9:45:49 AM

The experts at Forge Apollo believe in more than just creating aesthetically-pleasing imagery - by utilizing modern advanced techniques, they ensure every frame and seemingly minute detail is polished and reflective of brand values. DesignRush Marketplace generously acknowledged these efforts by awarding them with Best Video Design twice over the past few months.

Read More

Topics: digital marketing, video production

What You Should Know About SEO in 2022

Posted by Becca Wallace on Feb 15, 2022 8:08:03 AM

If there is one strategy to change year over year frequently, it’s SEO. Every year, Google and other search engines update their algorithms to show users the best possible results. These updates help pages that contain relevant and high-quality information rank higher than websites with inaccurate or spammy content. Although it might feel annoying having to regularly make changes to your SEO strategy all the time, these updates are beneficial for the user experience. Think of the last query you entered into Google. Did the first results give you the correct answer? We’re guessing yes. That’s all thanks to Google’s frequent algorithm updates.

Read More

Small Business Social Media Post Ideas for Every Day of the Week

Posted by Maia Milas on Jan 31, 2022 7:00:00 AM

As we know, different platforms serve a variety of audiences, and the ideal posting time for each network will fluctuate frequently. The industry, target market, and analytics will ultimately dictate the cadence of a social media calendar. Generally, Hootsuite recommends posting at least once a day on Facebook, Twitter, and Linkedin, and at least three times per week on Instagram. That's a lot of content to create!

Read More

Topics: digital marketing

How Video Marketing Can Help Grow Your Business

Posted by Becca Wallace on Jan 17, 2022 8:50:27 AM

As the marketing world continues to evolve, so should your marketing strategy! According to Cisco, by 2022, 82% of all internet traffic will come from video content. In other words, people spend most of their time online watching video content. Therefore, if you’re not investing in video production for your business, it’s only a matter of time before your business falls behind. Learn how video marketing can help grow your business and how our video production team at Forge Apollo can help.

Read More

Topics: video production

Marketing New Year's Resolutions For Your Business in 2022

Posted by Maia Milas on Dec 21, 2021 9:00:00 AM

Since business objectives are never set in stone, every brand must adapt its operations and initiatives to the dynamic world surrounding it. While your team should regularly assess a marketing strategy throughout the year, New Year's typically encourages us to set ambitious new goals, both personally and professionally.

Read More

Topics: digital marketing

Digital Marketing Hacks for the Holidays

Posted by Maia Milas on Dec 3, 2021 10:00:00 AM

The end of the year can be hectic for many businesses, considering trends skew in drastic directions during the holidays. This volatile seasonality affects virtually every industry, especially digital marketing because marketers need added effort to stand out among holiday shoppers. So what can brands do to appear in more seasonal searches? For starters, create relevant seasonal content. To help you do that, Forge Apollo has compiled a detailed list of online marketing hacks to help your business shine during a particularly bright time of year.

Read More

Topics: digital marketing

Your Comprehensive Video Marketing Glossary

Posted by Maia Milas on Nov 11, 2021 10:00:00 AM

Are you looking to expand your personal dictionary of digital marketing terminology and common lingo, but not sure what you really need to know? Forge Apollo presents you with a concise directory of video marketing terms to familiarize yourself with - knowing these definitions may be the difference between just a handful of clicks and your next viral video.

Read More

Topics: digital marketing, video production