How Home Improvement Companies Increase Sales With Digital Marketing

Posted by Marlena Chesner on Jul 19, 2021 8:51:02 AM

For decades, many home improvement companies thrived without much use of digital marketing but the tides have officially turned on the industry. Relying on traditional home shows and employing canvassing tactics are no longer effective or viable solutions for long-term growth. To be successful among a growing landscape of competitors, home improvement companies must equip themselves with a digital marketing strategy to remain relevant. 

Read More

Topics: digital marketing, video production, Home Improvement

Lucky 21 Terms Every Marketer Needs To Know

Posted by Marlena Chesner on Jul 6, 2021 7:00:00 AM

Finding yourself lost in a sea of how-to-guides and reference blogs? Forge Apollo is here to help simplify the process with the top 21 terms every marketer needs to know along with tips to help you achieve your goals:

Read More

Topics: digital marketing

Creating Holistic Customer Journeys

Posted by Marlena Chesner on Jun 21, 2021 7:00:00 AM

These days, consumers expect a business to deliver a seamless, personalized, and engaging experience that anticipates and meets their needs in all spheres. No longer is acquiring customers as simple as gathering leads and utilizing a one-size-fits-all marketing plan with generic messaging. Marketers are now able to drive optimal sales by employing a strategic combination of video, PPC, SEO, and email, to create a holistic 360-degree approach that meets the audience wherever they are.

Read More

Topics: digital marketing

How Training Videos Can Help Your Company Grow

Posted by Matthew Fezza on Jun 7, 2021 8:00:00 AM

The New Era of Training Videos

Think “training video” and a VHS with a grainy image and outdated content may pop into your mind. Maybe you think about a CEO telling a joke, trying to relate to you on a personal level from a distance. Perhaps you even had to watch an agonizing 15-minute video on proper handwashing techniques. Did you fall asleep just thinking about it? 

Read More

Topics: video production

Optimizing for Search Engines

Posted by Forge Apollo on May 25, 2021 10:00:00 AM

By the end of 2025, the internet will likely contain 175 Zettabytes of information - an amount that, if stored on DVDs, would circle the earth 222 times! With the staggering amount of data being added to the internet every day, the importance of keeping your website optimized for search algorithms increases daily. Search engine optimization is now a necessity.

Read More

Topics: digital marketing

Three Digital Marketing Trends Your Business Needed Yesterday

Posted by Forge Apollo on May 13, 2021 6:00:00 AM

Try searching Google for digital marketing trends and thousands upon thousands of pages will pop up, each sporting a new spin on their chosen tip. It’s easy to get lost scrolling through blog posts, statistics, and case studies or to become so overwhelmed that none of the research makes it into the marketing plan. So, to make things simpler Forge Apollo narrowed down those thousands of searches into three digital marketing trends 

Read More

Topics: digital marketing

How to Conduct a Site Health Audit and What to Look For

Posted by Forge Apollo on Apr 29, 2021 8:00:00 AM

What is a Website audit?

A site health audit is a necessary part of maintaining an effective, high-ranking website. It checks many aspects of a website, including usability, SEO, and structure. This matters because issues within the site are often penalized by Google’s ranking engine SERP, lowering the site’s visibility. The goal of a site audit is to identify and fix any errors that affect ranking.

Read More

Topics: digital marketing

How to Improve Lead Nurturing Campaigns With Email Automation

Posted by Marlena Chesner on Apr 15, 2021 12:52:44 PM

What is Email Automation?

Email automation is a huge time saver and a great way to consistently stay in front of your potential and returning customers. By automating emails you are meeting their needs and offering value without creating and sending an entirely new email from scratch. Instead, you can nurture your leads with specific, timely messages whenever they meet a specific trigger. 

Read More

Topics: digital marketing

COVID-Safe Virtual Fundraising Events With Main Line Health

Posted by Forge Apollo on Mar 15, 2021 9:57:57 AM

As COVID-19 sweeps the globe, businesses are being forced to pivot.  In-person stores are against the ropes, mom-and-pop shops are behind a massive 8-ball of change, and the demand for digital sales has pushed many franchises into the red.  However, perhaps no industry experienced a greater spike in demand than healthcare. Although the ICUs were filled to capacity, front-line healthcare workers weren’t the only ones who saw a massive spike in daily demand. Main Line Health’s other patient care facilities such as the Stroke Care, and Cardiac Care facilities were overwhelmed as well. 

Read More

Topics: digital marketing, web design, video production

4 Ways to Increase Open Rate

Posted by Marlena Chesner on Jan 5, 2021 2:49:18 PM

Nothing is more frustrating than spending hours crafting beautiful and informative emails, only for them to sit in your customer's inbox unopened. That's why we've compiled these four tips to help increase your open rate now. 

Read More