A successful digital marketing strategy is no longer a potential opportunity. It’s an absolute necessity. Consumers are online every day, and competition for their attention is steep. It takes constant effort to stay in front of them and a clever re-engagement strategy to convert them into a sale.
Not sure what your marketing mix might be missing? Here are five crucial elements we suggest evaluating:
1. Online Presence
Your website is a crucial part of a customer’s journey. Make sure visitors coming to your website can clearly understand what you offer and act on that offer through an effective conversion strategy. You need a combination of great content, a solid SEO strategy, targeted distribution, and sophisticated tracking for a successful website.
2. Content Writing
We recommend creating SEO friendly blog posts and content offers on trending topics. Your content should be visually appealing, informative, and shareable. The goal is to rank high on search engines for a variety of topics related to your product or service, and to gain leads by offering helpful content and tools in exchange for contact information.
3. Social Media
Check out which platforms your customers use and make sure you post on all of those channels. Create a content calendar to ensure you are routinely posting, and use scheduling tools to help stay organized. Your posts should include a mix of different imagery, videos, pictures & gifs.
4. Video Marketing
88% of video marketers report that video gives them a positive ROI. Video can be used to explain a specific product, share your company’s mission, or create an engaging ad campaign. Also, if your company relies heavily on visual media, consider getting a Digital Asset Management platform to organize your media library.
5. Customer Relationship Management (CRM) Software
A CRM organizes all your incoming and potential leads. The software can also identify where your customers are coming from, helping you decide which marketing initiatives are driving revenue and which need to be cut.
These five elements are critical to the success of any marketing campaign, but there are many more options to consider for specific industries. An audit of your current marketing mix is a great place to start, to ensure you’re spending every dollar wisely and staying ahead of your competition.