If there is one strategy to change year over year frequently, it’s SEO. Every year, Google and other search engines update their algorithms to show users the best possible results. These updates help pages that contain relevant and high-quality information rank higher than websites with inaccurate or spammy content. Although it might feel annoying having to regularly make changes to your SEO strategy all the time, these updates are beneficial for the user experience. Think of the last query you entered into Google. Did the first results give you the correct answer? We’re guessing yes. That’s all thanks to Google’s frequent algorithm updates.
As the marketing world continues to evolve, so should your marketing strategy! According to Cisco, by 2022, 82% of all internet traffic will come from video content. In other words, people spend most of their time online watching video content. Therefore, if you’re not investing in video production for your business, it’s only a matter of time before your business falls behind. Learn how video marketing can help grow your business and how our video production team at Forge Apollo can help.
Topics: video production