Forge Apollo Blog

What is a Website audit?

A site health audit is a necessary part of maintaining an effective, high-ranking website. It checks many aspects of a website, including usability, SEO, and structure. This matters because issues within the site are often penalized by Google’s ranking engine SERP, lowering the site’s visibility. The goal of a site audit is to identify and fix any errors that affect ranking.

As COVID-19 sweeps the globe, businesses are being forced to pivot.  In-person stores are against the ropes, mom-and-pop shops are behind a massive 8-ball of change, and the demand for digital sales has pushed many franchises into the red.  However, perhaps no industry experienced a greater spike in demand than healthcare. Although the ICUs were filled to capacity, front-line healthcare workers weren’t the only ones who saw a massive spike in daily demand. Main Line Health’s other patient care facilities such as the Stroke Care, and Cardiac Care facilities were overwhelmed as well. 

Today, digital marketing is no longer an option.  It’s an absolute necessity.  As COVID-19 pushes more and more consumers to limit their store trips to essential items only, many are transitioning into purely online shopping.  That means the sales teams used to closing in person, the indoor bar and grill that used to have a line out the door, and the mom and pop shops built on in-person customer service, all need to evolve.  For many the overhaul of decades-old business practices can be nearly insurmountable.  Now, more than ever, it’s vital that a business analyze its digital presence.  Here are some ways to improve your digital presence today.

That tired old phrase “content is king” has never rung truer. In today's marketplace, content marketing is no longer an option.  It’s a must-have for any business looking to outpace the competition. What is effective content marketing? It all starts with a strategy centered around the production of informative content.  This content is ultimately used in order to attract, educate and retain new customers. So, instead of pouring your marketing budget into expensive mailers, time-consuming trade shows, or hours of sales calls- simply provide your audience with the information they’re searching for. Through this process, you’ll be gaining your audience’s trust- ultimately nurturing them until it’s time to make a purchase. 

When’s the last time you’ve taken a deep dive into your customer journey? The last time you thoroughly examined each stage and carefully crafted content to follow suit? Creating original, compelling content that encourages the user to engage further with your brand can ultimately turn visitors into potential customers. One of the best forms of content to implement within the customer’s journey is video.  While people are confined to their homes, video consumption rates are at an all-time high​. Whether it’s video searches for “how to make a homemade mask” or even “best quarantine activities for my kids,” the demand for engaging, educational, and entertaining video is greater than ever. 

A successful digital marketing strategy is no longer a potential opportunity. It’s an absolute necessity. Consumers are online every day, and competition for their attention is steep. It takes constant effort to stay in front of them and a clever re-engagement strategy to convert them into a sale.