Marlena Chesner

Marlena Chesner

Recent Posts

Is Interactive Content the Future of Digital Marketing?

Posted by Marlena Chesner on Sep 15, 2021 8:00:00 AM

Interactive content is any form of interaction from the viewer. This includes calculators, quizzes, videos, pop ups, and more. The goal is to stand out among the competition, increase engagement, and promote genuine connections between the brand and the consumer. 

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Topics: digital marketing

The State of Video Marketing in 2021

Posted by Marlena Chesner on Aug 5, 2021 7:00:00 AM

Whether on YouTube, TikTok, or a streaming service, watching videos online is a favorite pastime of people worldwide. So, it's not surprising that video continues to dominate the digital marketing landscape as well. People love video; there is just no way around it. According to Social Media Week, 78 percent of surveyed people reported watching videos online each week, with 55% percent watching videos daily. Most telling, however, is that 54% reported wanting more video content than is readily available to them. That's where video marketers step in.

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Topics: digital marketing, video production

How Home Improvement Companies Increase Sales With Digital Marketing

Posted by Marlena Chesner on Jul 19, 2021 8:51:02 AM

For decades, many home improvement companies thrived without much use of digital marketing but the tides have officially turned on the industry. Relying on traditional home shows and employing canvassing tactics are no longer effective or viable solutions for long-term growth. To be successful among a growing landscape of competitors, home improvement companies must equip themselves with a digital marketing strategy to remain relevant. 

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Topics: digital marketing, video production, Home Improvement

Lucky 21 Terms Every Marketer Needs To Know

Posted by Marlena Chesner on Jul 6, 2021 7:00:00 AM

Finding yourself lost in a sea of how-to-guides and reference blogs? Forge Apollo is here to help simplify the process with the top 21 terms every marketer needs to know along with tips to help you achieve your goals:

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Topics: digital marketing

Creating Holistic Customer Journeys

Posted by Marlena Chesner on Jun 21, 2021 7:00:00 AM

These days, consumers expect a business to deliver a seamless, personalized, and engaging experience that anticipates and meets their needs in all spheres. No longer is acquiring customers as simple as gathering leads and utilizing a one-size-fits-all marketing plan with generic messaging. Marketers are now able to drive optimal sales by employing a strategic combination of video, PPC, SEO, and email, to create a holistic 360-degree approach that meets the audience wherever they are.

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Topics: digital marketing

How to Improve Lead Nurturing Campaigns With Email Automation

Posted by Marlena Chesner on Apr 15, 2021 12:52:44 PM

What is Email Automation?

Email automation is a huge time saver and a great way to consistently stay in front of your potential and returning customers. By automating emails you are meeting their needs and offering value without creating and sending an entirely new email from scratch. Instead, you can nurture your leads with specific, timely messages whenever they meet a specific trigger. 

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Topics: digital marketing

4 Ways to Increase Open Rate

Posted by Marlena Chesner on Jan 5, 2021 2:49:18 PM

Nothing is more frustrating than spending hours crafting beautiful and informative emails, only for them to sit in your customer's inbox unopened. That's why we've compiled these four tips to help increase your open rate now. 

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