SMART Goals: What Are They and Why Do You Need Them?

Posted by Maia Milas on Apr 21, 2022 9:03:15 AM

To hit a target, you need to find the bullseye. If you don't know where to aim, how do you know which direction to shoot? Although establishing business goals may seem like a trivial task, your objectives make up the foundation of your brand. Utilizing the SMART acronym to develop and define goals across your business is one of the best ways to mold practical and attainable goals for nearly any business. 

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Topics: productivity, digital marketing

Forge Apollo Awarded Best Video Design Award By DesignRush

Posted by Maia Milas on Mar 10, 2022 9:45:49 AM

The experts at Forge Apollo believe in more than just creating aesthetically-pleasing imagery - by utilizing modern advanced techniques, they ensure every frame and seemingly minute detail is polished and reflective of brand values. DesignRush Marketplace generously acknowledged these efforts by awarding them with Best Video Design twice over the past few months.

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Topics: digital marketing, video production

Small Business Social Media Post Ideas for Every Day of the Week

Posted by Maia Milas on Jan 31, 2022 7:00:00 AM

As we know, different platforms serve a variety of audiences, and the ideal posting time for each network will fluctuate frequently. The industry, target market, and analytics will ultimately dictate the cadence of a social media calendar. Generally, Hootsuite recommends posting at least once a day on Facebook, Twitter, and Linkedin, and at least three times per week on Instagram. That's a lot of content to create!

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Topics: digital marketing

Marketing New Year's Resolutions For Your Business in 2022

Posted by Maia Milas on Dec 21, 2021 9:00:00 AM

Since business objectives are never set in stone, every brand must adapt its operations and initiatives to the dynamic world surrounding it. While your team should regularly assess a marketing strategy throughout the year, New Year's typically encourages us to set ambitious new goals, both personally and professionally.

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Topics: digital marketing

Digital Marketing Hacks for the Holidays

Posted by Maia Milas on Dec 3, 2021 10:00:00 AM

The end of the year can be hectic for many businesses, considering trends skew in drastic directions during the holidays. This volatile seasonality affects virtually every industry, especially digital marketing because marketers need added effort to stand out among holiday shoppers. So what can brands do to appear in more seasonal searches? For starters, create relevant seasonal content. To help you do that, Forge Apollo has compiled a detailed list of online marketing hacks to help your business shine during a particularly bright time of year.

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Topics: digital marketing

Your Comprehensive Video Marketing Glossary

Posted by Maia Milas on Nov 11, 2021 10:00:00 AM

Are you looking to expand your personal dictionary of digital marketing terminology and common lingo, but not sure what you really need to know? Forge Apollo presents you with a concise directory of video marketing terms to familiarize yourself with - knowing these definitions may be the difference between just a handful of clicks and your next viral video.

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Topics: digital marketing, video production

Do Not Disturb: Understanding Digital Work-Life Balance

Posted by Maia Milas on Oct 11, 2021 4:00:00 PM

Working from home was formerly a luxury attainable by only a handful of people in the workforce. However, as a result of the global COVID-19 pandemic, working from home (or WFH for short) became the new norm for many employees who formerly believed that remote work was unrealistic in their careers. Consequently, both personal routines and work procedures had to be substantially revised to accommodate this progressive lifestyle. The concept of widespread working from home decisively blended the boundary between work and home life, creating the need for modernized daily practices. Those who teeter on the blurry line of hybrid scheduling (some days at home, some days in the office) often equally struggle to find a sufficient work-life separation.

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Topics: productivity, digital marketing

Maximize Your Social Media Strategy: How to Supercharge Your Online Presence

Posted by Maia Milas on Sep 20, 2021 12:00:00 PM

In order to maintain a significant web presence, your business needs more than just a solid website. According to HubSpot, there are almost as many websites online today as people, with more than 500,000 being created every day. In other words, it's going to take more than a well-structured site to attract potential customers. Users need a convenient means to find your site, and the most effective way to accomplish this is through social media.

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Topics: digital marketing

Is Interactive Content the Future of Digital Marketing?

Posted by Marlena Chesner on Sep 15, 2021 8:00:00 AM

Interactive content is any form of interaction from the viewer. This includes calculators, quizzes, videos, pop ups, and more. The goal is to stand out among the competition, increase engagement, and promote genuine connections between the brand and the consumer. 

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Topics: digital marketing

21 (More) Digital Marketing Terms

Posted by Maia Milas on Aug 26, 2021 8:46:30 AM

In the developing world of digital marketing, some of the lingo and lexicon you observe may appear daunting or hard to understand. Forge Apollo strives to simplify the budding marketer's dictionary with 21 key terms that every digital marketer should know.

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Topics: digital marketing, web design