How to Conduct a Site Health Audit and What to Look For

Posted by Forge Apollo on Apr 29, 2021 8:00:00 AM

What is a Website audit?

A site health audit is a necessary part of maintaining an effective, high-ranking website. It checks many aspects of a website, including usability, SEO, and structure. This matters because issues within the site are often penalized by Google’s ranking engine SERP, lowering the site’s visibility. The goal of a site audit is to identify and fix any errors that affect ranking.

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Topics: digital marketing

How to Improve Lead Nurturing Campaigns With Email Automation

Posted by Marlena Chesner on Apr 15, 2021 12:52:44 PM

What is Email Automation?

Email automation is a huge time saver and a great way to consistently stay in front of your potential and returning customers. By automating emails you are meeting their needs and offering value without creating and sending an entirely new email from scratch. Instead, you can nurture your leads with specific, timely messages whenever they meet a specific trigger. 

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Topics: digital marketing

COVID-Safe Virtual Fundraising Events With Main Line Health

Posted by Forge Apollo on Mar 15, 2021 9:57:57 AM

As COVID-19 sweeps the globe, businesses are being forced to pivot.  In-person stores are against the ropes, mom-and-pop shops are behind a massive 8-ball of change, and the demand for digital sales has pushed many franchises into the red.  However, perhaps no industry experienced a greater spike in demand than healthcare. Although the ICUs were filled to capacity, front-line healthcare workers weren’t the only ones who saw a massive spike in daily demand. Main Line Health’s other patient care facilities such as the Stroke Care, and Cardiac Care facilities were overwhelmed as well. 

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Topics: digital marketing, web design, video production

5 Ways to Improve Your Digital Presence

Posted by Forge Apollo on Nov 13, 2020 12:58:14 PM

Today, digital marketing is no longer an option.  It’s an absolute necessity.  As COVID-19 pushes more and more consumers to limit their store trips to essential items only, many are transitioning into purely online shopping.  That means the sales teams used to closing in person, the indoor bar and grill that used to have a line out the door, and the mom and pop shops built on in-person customer service, all need to evolve.  For many the overhaul of decades-old business practices can be nearly insurmountable.  Now, more than ever, it’s vital that a business analyze its digital presence.  Here are some ways to improve your digital presence today.

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Topics: Insider, digital marketing

5 Key Elements of a Successful Digital Marketing Strategy

Posted by Forge Apollo on May 4, 2020 3:32:48 PM

A successful digital marketing strategy is no longer a potential opportunity. It’s an absolute necessity. Consumers are online every day, and competition for their attention is steep. It takes constant effort to stay in front of them and a clever re-engagement strategy to convert them into a sale.

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Topics: digital marketing