Today, digital marketing is no longer an option. It’s an absolute necessity. As COVID-19 pushes more and more consumers to limit their store trips to essential items only, many are transitioning into purely online shopping. That means the sales teams used to closing in person, the indoor bar and grill that used to have a line out the door, and the mom and pop shops built on in-person customer service, all need to evolve. For many the overhaul of decades-old business practices can be nearly insurmountable. Now, more than ever, it’s vital that a business analyze its digital presence. Here are some ways to improve your digital presence today.