How Video Marketing Can Help Grow Your Business

Posted by Becca Wallace on Jan 17, 2022 8:50:27 AM

As the marketing world continues to evolve, so should your marketing strategy! According to Cisco, by 2022, 82% of all internet traffic will come from video content. In other words, people spend most of their time online watching video content. Therefore, if you’re not investing in video production for your business, it’s only a matter of time before your business falls behind. Learn how video marketing can help grow your business and how our video production team at Forge Apollo can help.

Read More

Topics: video production

Your Comprehensive Video Marketing Glossary

Posted by Maia Milas on Nov 11, 2021 10:00:00 AM

Are you looking to expand your personal dictionary of digital marketing terminology and common lingo, but not sure what you really need to know? Forge Apollo presents you with a concise directory of video marketing terms to familiarize yourself with - knowing these definitions may be the difference between just a handful of clicks and your next viral video.

Read More

Topics: digital marketing, video production

The State of Video Marketing in 2021

Posted by Marlena Chesner on Aug 5, 2021 7:00:00 AM

Whether on YouTube, TikTok, or a streaming service, watching videos online is a favorite pastime of people worldwide. So, it's not surprising that video continues to dominate the digital marketing landscape as well. People love video; there is just no way around it. According to Social Media Week, 78 percent of surveyed people reported watching videos online each week, with 55% percent watching videos daily. Most telling, however, is that 54% reported wanting more video content than is readily available to them. That's where video marketers step in.

Read More

Topics: digital marketing, video production

How Home Improvement Companies Increase Sales With Digital Marketing

Posted by Marlena Chesner on Jul 19, 2021 8:51:02 AM

For decades, many home improvement companies thrived without much use of digital marketing but the tides have officially turned on the industry. Relying on traditional home shows and employing canvassing tactics are no longer effective or viable solutions for long-term growth. To be successful among a growing landscape of competitors, home improvement companies must equip themselves with a digital marketing strategy to remain relevant. 

Read More

Topics: digital marketing, video production, Home Improvement

How Training Videos Can Help Your Company Grow

Posted by Matthew Fezza on Jun 7, 2021 8:00:00 AM

The New Era of Training Videos

Think “training video” and a VHS with a grainy image and outdated content may pop into your mind. Maybe you think about a CEO telling a joke, trying to relate to you on a personal level from a distance. Perhaps you even had to watch an agonizing 15-minute video on proper handwashing techniques. Did you fall asleep just thinking about it? 

Read More

Topics: video production

COVID-Safe Virtual Fundraising Events With Main Line Health

Posted by Forge Apollo on Mar 15, 2021 9:57:57 AM

As COVID-19 sweeps the globe, businesses are being forced to pivot.  In-person stores are against the ropes, mom-and-pop shops are behind a massive 8-ball of change, and the demand for digital sales has pushed many franchises into the red.  However, perhaps no industry experienced a greater spike in demand than healthcare. Although the ICUs were filled to capacity, front-line healthcare workers weren’t the only ones who saw a massive spike in daily demand. Main Line Health’s other patient care facilities such as the Stroke Care, and Cardiac Care facilities were overwhelmed as well. 

Read More

Topics: digital marketing, web design, video production