Forge Apollo Blog

Whether on YouTube, TikTok, or a streaming service, watching videos online is a favorite pastime of people worldwide. So, it's not surprising that video continues to dominate the digital marketing landscape as well. People love video; there is just no way around it. According to Social Media Week, 78 percent of surveyed people reported watching videos online each week, with 55% percent watching videos daily. Most telling, however, is that 54% reported wanting more video content than is readily available to them. That's where video marketers step in.

For decades, many home improvement companies thrived without much use of digital marketing but the tides have officially turned on the industry. Relying on traditional home shows and employing canvassing tactics are no longer effective or viable solutions for long-term growth. To be successful among a growing landscape of competitors, home improvement companies must equip themselves with a digital marketing strategy to remain relevant. 

The New Era of Training Videos

Think “training video” and a VHS with a grainy image and outdated content may pop into your mind. Maybe you think about a CEO telling a joke, trying to relate to you on a personal level from a distance. Perhaps you even had to watch an agonizing 15-minute video on proper handwashing techniques. Did you fall asleep just thinking about it? 

As COVID-19 sweeps the globe, businesses are being forced to pivot.  In-person stores are against the ropes, mom-and-pop shops are behind a massive 8-ball of change, and the demand for digital sales has pushed many franchises into the red.  However, perhaps no industry experienced a greater spike in demand than healthcare. Although the ICUs were filled to capacity, front-line healthcare workers weren’t the only ones who saw a massive spike in daily demand. Main Line Health’s other patient care facilities such as the Stroke Care, and Cardiac Care facilities were overwhelmed as well.