Whether on YouTube, TikTok, or a streaming service, watching videos online is a favorite pastime of people worldwide. So, it's not surprising that video continues to dominate the digital marketing landscape as well. People love video; there is just no way around it. According to Social Media Week, 78 percent of surveyed people reported watching videos online each week, with 55% percent watching videos daily. Most telling, however, is that 54% reported wanting more video content than is readily available to them. That's where video marketers step in.
Still on the fence about using video in your marketing campaigns? Here are a few statistics we think will change your mind.
How Video Marketing Works
Catch Their Attention
The brain can process visual information at a staggering speed, about 60,000 times faster than text. So, it's no surprise that a video has a better chance of breaking the "endless scroll" than a text or image-based post. Furthermore, the movement, colors, and narrative plot release dopamine, a feel-good hormone, in the viewer (Neuromarketing: The Art, Psychology, and Science Behind Great Marketing). The dopamine release enhances viewers' enjoyment and encourages them to seek out similar content in the future.
Convert Leads to Customers
So, you caught their attention with video, but that's only half the battle. You want to know if this tactic will convert those leads into customers. Videos create an instant sense of community and humanize the business, leading to increased brand trust. Additionally, video engages more senses than text or image alone, which helps memory retention. Why? According to the MIT study Attention, Perception, and Psychophysics, 90 percent of information transmitted to the brain is visual. Once a subscriber trusts and remembers you, they are more likely to purchase from you.
How Does Forge Apollo Create Winning Videos?
Forge Apollo views every video project as a new and exciting puzzle. We look at how we can incorporate the elements of a great video while using your brand's unique perspective and story. From creative development to distribution, you can count on Forge's team to walk you through every step of the way.
First, we sit down with the client to better understand their goals. After all, a training video looks different from a product demo, and a brand video will look different from a customer success story. Once the goal is nailed down, our team takes a deep dive into the target audience. What do they like and dislike, what trends are they into, and so on. In some cases, this involves creating entirely new customer personas.
Project management is central to the success of any video project. They are the primary touchpoint for the client, ready to answer any questions that may arise during the process. Working with the client, they'll set a budget and ensure that the production schedule is on time. Project managers also work closely with the digital marketing team to create a winning distribution strategy and ensure that the messaging resonates with the defined target audience.
During pre-production, the team brainstorms. They'll come up with several creative and narrative viewpoints that execute the vision and remains within budget. Once approved, the video team will create a defined production schedule and get started.
Production and Post-Production
Our camera technicians utilize their skills and top-tier equipment to shoot beautiful scenes no matter the environment. We can use an in-house green screen for special effects, work on a set, or shoot on location to get the vision right. Once everything is captured, our master video editors will sit down to edit and color grade the footage, mix original sounds, and arrange it into a cohesive narrative. Once the final files are shared and approved, the digital marketing team launches the video distribution strategy.
Ready to Get Noticed?
Forge Apollo's video and digital specialists are ready to help bring your brand to life with narratively compelling and beautifully shot videos designed to convert. Schedule a free consultation today to get started.